The Chicago Bulls are undeniably one of the most popular teams in the NBA. Regardless of their popularity status, they’re still one of the worst teams in the NBA.

Now in the process of a rebuild, the Bulls seem to have some light at the end of the tunnel after a couple years of mediocrity. The question all fans have is if you can turn this young core into a championship contender. But how can the Bulls convince a free-agent to sign with Gar Forman and John Paxson in the office?

No Loyalty to the Business.

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Loyalty plays a big part when it comes to where players want to remain for the rest of their career. When the Chicago Bulls traded their former MVP, it seemed somewhat reasonable. Rose was unable to keep himself healthy for a season and couldn’t recapture his MVP form.

However, the way the organization treated him gives players a reason for concern. Throwing Rose under the bus by not telling the media he actively tried to recruit Wade and LeBron for a Championship.

“People always said I didn’t recruit. I tried to recruit. I put out a video,” Rose said. “But it wasn’t for me to say that. I felt like the organization was supposed to say that. And they didn’t.”

When asked why Rose didn’t say anything to defend himself he said: “I just wanted to see who had my back.”

Then when Jimmy Butler was clearly the face of the franchise the Bulls signed Wade and Rondo. Then after some disagreements with Rondo, they benched him and eventually took him out of the rotation. A player who would later almost lead the Bulls to beat the first seed Boston Celtics.

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Then Jimmy Butler gave the Bulls a choice, either get rid of Hoiberg or get rid of him. Usually, when organizations hear this from their star player, changes are made to satisfy them. But the Bulls decided in favor of a rebuild with Hoiberg instead and traded Jimmy Butler.

Former Bull Dwyane Wade, who had signed to play alongside Jimmy was given no heads up on the sudden rebuild. Finally, another hometown player would be removed from the team after agreeing to reach a buy-out.

Despite what most might believe, loyalty is almost non-existent in the business of NBA. Whether it be the player or organizations decision, they do what’s best for them.

Kevin Durant left the OKC Thunder who was nearly an inch away from the Finals to the team that beat him. Even after playing in the playoffs when his sister died, Isaiah Thomas was still traded because the Celtics didn’t want to pay him in the offseason.

There are tons of other examples such as Carmelo Anthony, Gordon Hayward, Paul George, etc. The point is there isn’t much loyalty left in the business and players understand that.