College Basketball is one of the most exciting times of the year, but also one of the busiest.
We are just one week away from the 2017-18 college basketball season from getting underway. We all see what happens on the court, but what about everything leading up to the first game?
Working in a Division 1 sports information office is no joke. Basketball season really never stops. As soon as the season ends, it starts all over again.
It begins with tickets. Season tickets, ticket packages and even single game tickets; selling tickets is one of the most important things for a school in a small town, not in a Power 5 Conference.
Believe in the hype…
I’m lucky enough to be working for a school that is receiving a lot of hype this season. St. Bonaventure University is getting attention this season because of its backcourt. Jaylen Adams and Matt Mobley are the highest returning scoring duo in the country.
Almost every single day, something new comes out almost everyday about Adams, who is one of the top point guards in college basketball.
Nominated for the Bob Cousy Award for Best Point Guard and ranked number three in the CBS Sports point guard rankings, this guy is the real deal. He was the only player in Division 1 to rank in the top 25 in scoring and top 10 in assists.
In the office we have media requests, promo shots, commercials, media days, etc. Personally, it goes all the way down to making the game day programs. Between press releases, other seasons, and day-to-day activity, days get pushed together.
When the time comes for the season there is no time to TRY and get things done. Get them done or you fail. You are on top of your game at all time, just like the players. Also with it being a small school and receiving plenty of exposure this season, there is more pressure to perform as a school.
The Bonnies have 14 televised games at home, three airing on ESPN which garners plenty of exposure for a small school in Olean, N.Y.
The process will eventually payoff.
It all comes down to the tournament, praying that your school will be one of those 65 teams selected to the sacred March Madness. Hope that I get to be a part of that this season.
For the next five months basketball is the only thing that matters. What else would you want?
Photo Credit to Inside the Hall.